Wholesale · Loose leaf · Ships across the EU
Wholesale loose leaf Japanese tea for cafés, restaurants and hotels
Sencha, kabusecha, genmaicha, roasted hojicha and Kyoto black — whole leaf, single origin, from €95 a kilo. That is under 50 cents a pot, and the leaf will give you a second and third steep on top.
- From €95 / kgex VAT, five teas
- €0.48per 5 g pot
- 200 potsfrom a single kilo
- 2–3 steepsper serving of leaf
- 1–2 daysdispatch from Tallinn stock
Wholesale loose leaf tea prices
All prices per kilogram, excluding VAT. The pot column assumes 5 g of leaf, the standard dose for a 400 ml service pot.
| Tea | Origin | Character | € / kg | Per 5 g pot |
|---|---|---|---|---|
| Sencha | Japan | Spring-picked, fresh and grassy with a clean sweetness. The everyday green tea and the easiest sell by the pot | €95 | €0.48 |
| Genmaicha | Japan | Green tea with hand-roasted brown rice. Comforting, toasty, low astringency. The one that converts people who say they do not like green tea | €105 | €0.53 |
| Hojicha, strong roast | Japan | Deeply roasted whole leaf. Warm, woody and sweet, very low bitterness and naturally low caffeine. Good for evening and family service | €110 | €0.55 |
| Kabusecha | Japan | Shaded for around two weeks before picking, which builds a gentle umami and softens the edge. Sits between sencha and gyokuro | €115 | €0.58 |
| Kyoto black tea | Uji, Kyoto | Japanese black tea, mellow and gentle with none of the harshness of a strong breakfast blend. Takes milk, and surprises people | €140 | €0.70 |
Pack sizes
100 g, 500 g and 1 kg. Minimum first order is 1 kg in total, which you can make up from any mix of loose leaf, matcha and hojicha powder.
The second steep is free money
Japanese leaf is built for multiple infusions. A 5 g serving gives two or three pots, so your real cost per cup served is often half the figure in the table.
Why loose leaf, not bags
Whole leaf needs room to open, which is why it tastes better and why it re-steeps. It also looks like something worth €4.50 when it arrives at the table in a glass pot.
What a pot of tea costs you
Based on a single steep, so treat it as your worst case — most kitchens get two or three pots out of the same leaf.
Leaf cost only, single steep. A 1 kg bag lasts you about 13 days at this rate — longer if you re-steep.
Get a free test kitBuilding a tea list that earns its place
The three-tea list
Sencha, genmaicha and hojicha covers fresh, comforting and roasted. Most cafés never need a fourth, and three is a list a server can actually explain.
Restaurants and hotels
Kabusecha and Kyoto black give you a pairing tea and an after-dinner tea that are not the same thing everyone else pours.
The non-coffee customer
Every table has one. A properly brewed pot at €4.50 with 50 cents of leaf in it is one of the best margins on your menu.
Iced and cold brew
Sencha and genmaicha cold brew overnight with no bitterness at all. Cheap to batch, and a summer line that costs almost nothing to run.
Retail shelf
The same teas in 50 g and 100 g retail packs, with origin cards, for shops that want a Japanese tea section rather than a single matcha.
Brewing and storage
| Dose | 5 g per 400 ml service pot, or 3 g per cup |
|---|---|
| Green teas | 70–80°C, 60–90 seconds for the first steep. Hotter water is the single most common reason a green tea tastes bitter |
| Hojicha and Kyoto black | 90–95°C, 2–3 minutes. Both are far more forgiving of a busy service |
| Re-steeping | Two to three infusions from the same leaf, each shorter than the last |
| Servings per kg | About 200 pots at 5 g, or 333 cups at 3 g — before re-steeps |
| Storage | Airtight, cool, out of light and away from coffee. Tea takes on aromas from whatever sits beside it |
| Shelf life | Best within 12 months sealed. Green teas are at their best in the first six |
| Minimum first order | 1 kg in total, mixed freely with matcha and hojicha powder |
Taste the range before you choose
We send samples of up to three teas free, with brewing cards for pot, cup and cold brew. Put them in front of your staff and let them pick the list.
Apply for a wholesale accountQuestions buyers actually ask
How many teas should I put on the list?
Three is usually right: one fresh green, one comforting, one roasted. Sencha, genmaicha and hojicha does that. A longer list mostly means more stock going stale and servers who cannot describe any of it.
Can I re-steep the leaf during service?
Yes, and you should — Japanese leaf is made for it. Two or three infusions from one 5 g serving, each a little shorter than the last. It roughly halves your real cost per cup served.
Will my staff get it wrong?
The only thing that really matters is water temperature: green teas at 70–80°C, roasted and black at 90–95°C. We send brewing cards sized for a bar rail, and we will run a short session with your team in person if you are in Tallinn.
Do you sell it in tea bags?
Loose leaf is the range. Whole leaf needs room to open, which is why it tastes better and re-steeps, and why a glass pot on a table justifies the price on your menu in a way a bag does not.